Recently there has been a trend of incorporating business-oriented perspectives in the support of developing countries. This is because conventional assistance approaches cannot always successfully contribute to the development of these countries. On the other hand, Japanese small and medium sized enterprises (SMEs) that own specific technologies are looking to enter developing countries’ markets, and they therefore also require professional support to overcome the strategic issues of advancement into these countries.
Now, people who are interested in doing business in developing countries have started paying special attention to the BOP (Bottom of the Pyramid) socio-economic group. There are 4 billion people who can be classified as this group, and they are those who earn less than 3000 USDs a year.
IMG offers services to support businesses aimed at people of BOP status. In addition to this we can support businesses targeting wealthier socio-economic groups.